Kickstart your career with Tourism Ireland! by Tory Henry, Dubai and Shanghai Marketing Assistant

Tell us about yourself

I am an International Relations DCU graduate with a keen interest in travel and global affairs. I have always loved learning about new cultures and meeting new people. I am an extrovert by nature who enjoys trying to fit as much in a day as possible. I am currently at the end of my two-year graduate placement with Tourism Ireland and starting my Msc in Global Business with TU Dublin.

Tell us about your role with Tourism Ireland

The Tourism Ireland Graduate programme acted as the perfect kickstart to my career. As a Marketing Assistant in the UAE and China I was tasked with assisting in the promotion of the island of Ireland in these markets.

One of the most enjoyable aspects of the program is the variety that each day brings. My manager afforded me the freedom to work independently on projects on a wide range of areas, including publicity, digital marketing and trade relations, however not without the support and tools required to develop my skills in these areas. Some of my placement highlights include taking a group of travel agents from India, UAE, Qatar and China on a familiarisation trip across the island of Ireland; assisting in the organisation of the UAE Sales Mission and China Sales Mission.

The role has allowed me to build a large network of contacts involved in the tourism industry through liaising with in-market travel trade, sister agencies and island of Ireland industry partners. In addition, Tourism Ireland offers fantastic opportunities for training and development, at present I am receiving Mandarin lessons, which will further increase my career opportunities.

What were the benefits and challenges within the programme?

The benefits of the Ibec programme are endless. You gain high quality work experience, with the opportunity to travel and meet new people all the while receiving a Postgraduate Diploma in Business Leadership from TU Dublin. In addition, there is scope for further employment from your placement company. I have been offered a position in the Dublin office to work as Markets Assistant to the Director of Markets, an exciting opportunity which I have been thrilled to accept.

The main challenge would have to be maintaining the work life study balance, it is really a juggling act however once you find a routine that works for you, it becomes manageable.

Top Tips for future Global Graduates:

1) Put yourself out there – it can be hard to move to a new city as a fresh graduate, but never forget there are thousands like you! Join as many clubs/ meetups/ social groups as possible and I promise you’ll find something that you enjoy.
2) Set yourself study goals – Find a schedule that suits you and stick to it! I liked to use Tuesdays and Thursdays and every second Saturday as my days to study, this really helped with my work/ life/ study balance
3) Reach out to fellow graduates – If you are having a difficulty it can be helpful to seek advice from fellow graduates, you are all on the same boat!
4) Ask for projects – Your placement company wants to help you develop and progress in your career, don’t be afraid to let them know the areas/ projects you want to focus on.
5) Ask Questions – As a graduate it is expected that you don’t know everything, seek advice from employers and lecturers, they are always happy to help.

The Ibec Global Graduates programme has thus far exceeded my expectations, I would recommend any graduate seeking to progress into the arena of global business, marketing or tourism to apply.


If you would like to apply to a Tourism placement click here  to create your online application !